The EWOK Collection - Custom Apparel, Faster, Better
Posted on October 08 2015
Earlier this week, globally renowned graffiti artist, EWOK painted three 8’ x 4’ panels in his Santa Ana studio. Today, he’s wearing a tshirt with a detail of the panel on it. For this collection, it took EWOK four days to paint the panels and it took three days for the finished shirts to arrive. In the apparel industry, that’s unheard-of fast. “Just the fact that we went from finished art to finished product in a matter of days is pretty amazing,” he says.
EWOK made this collection—which includes tshirts, sweatshirts, tote bags, and iPhone cases—using Yoshirt, an app that lets you snap a pic then manipulate and buy your design right there. Yoshirt prints each custom order on demand. The shirts might be fast, but they’re also premium quality. Every design is printed onto the fabric using dye sublimation, a technique that permanently bonds the ink to the fibers so the image doesn’t just sit on top of the shirt and in the wash. The fabric is then hand cut, sewn, labeled and shipped. The time between the moment you open the app to the second you’re wearing your shirt is less than two weeks.
EWOK has designed shirts for 15 years and has worked with several apparel lines; with them it’s not so fast. “It kind of just depends how long you’ll have to wait. What’s the scheduling for their seasons look like? But it’s usually four, five, or six months until you see the initial prototype,” he says. “By the time it comes out, I’ve forgotten I’ve even done it.”
Trying to see the silver lining there he says, “I guess that’s like a surprise at that point because you can’t even remember making it. For me, though, I like the immediate gratification of getting to see what I’ve spent time on. It’s definitely better than actually forgetting I’ve done it.”
EWOK’s new collection isn’t just ready-to-wear within the week—it’s also ready to buy in the Yoshirt marketplace. As soon as the design is done, it’s in the shop and since every piece is made to order, every size and style is always in stock.
“It’s a huge plus that I can promote it on Instagram,” he says. “That’s where everything is at as far as getting your work out there and getting noticed, especially if you have a network of people who are already paying attention to what you’re doing. Ten years ago, you had to network with real life people in real life. There was no way then to tell everyone in the world at once about a new piece you just did. Now, I can bombard them with images.” And, crazy fast, those images are tshirts and sweatshirts they can be wearing within weeks.
The EWOK collection is available now in the Yoshirt Store: http://shop.yoshirt.com/collections/ewok